If you’re a Perth business owner burning through Google Ads budget with little to show for it, you’re not alone. The difference between profitable Google Ads campaigns and expensive experiments often comes down to one thing: professional management that understands conversion optimization, ROAS maximization, and the technical nuances that separate successful campaigns from costly mistakes.
Here’s the reality – most businesses struggle with Google Ads because they’re competing against professionally managed accounts while trying to figure out Quality Scores, bidding strategies, and conversion tracking on their own. The six agencies below have proven themselves through consistent ROAS delivery, transparent management fee structures, and the kind of technical expertise that turns Google Ads spending into measurable business growth.
The Perth Google Ads Management Landscape
Perth businesses are spending between $3,000 and $20,000 monthly on Google Ads, but management fees typically range from $800 to $2,000 per month depending on campaign complexity and service depth. The question isn’t whether you can afford professional management – it’s whether you can afford to keep burning budget without it.
Professional Google Ads management becomes worthwhile when agencies consistently deliver ROAS that exceeds what you’re achieving independently. The average conversion rate across all industries is 3.75% for search campaigns and 0.77% for display, but top Perth agencies regularly achieve conversion rates well above these benchmarks through systematic optimization and technical expertise.
What separates exceptional Google Ads agencies from the mediocre ones isn’t just campaign setup – it’s their approach to ongoing optimization, conversion rate improvement, and transparent reporting that shows exactly how your management fees translate to business growth.
What Makes a Great Google Ads Management Agency
Management Fee Structures That Make Sense
The best Google Ads agencies in Perth use transparent fee structures that align their success with yours. Management fees averaging $800 to $2,000 monthly should include comprehensive services: keyword research, campaign setup, ongoing optimization, conversion tracking, landing page recommendations, and detailed performance reporting.
Avoid agencies that charge percentage-based fees on ad spend – this creates incentives to increase your budget rather than improve efficiency. The strongest agencies charge fixed monthly fees or performance-based pricing that rewards ROAS improvement rather than budget increases.
ROAS Excellence Through Technical Expertise
Exceptional Google Ads management focuses relentlessly on return on ad spend. While Google claims businesses receive $8 for every $1 invested in Google Ads, achieving this requires sophisticated campaign structure, quality score optimization, and conversion tracking that most businesses can’t implement effectively on their own.
Top agencies understand that ROAS improvement comes from systematic testing of ad copy, landing page optimization, bidding strategy refinement, and audience targeting precision. They use conversion data to optimize for revenue rather than vanity metrics like impressions or clicks.
Conversion Rate Optimization as Core Service
The average ecommerce conversion rate for Search Ads is 2.81%, while Display Ads average 0.59%. Superior agencies consistently achieve conversion rates above these benchmarks through landing page optimization, ad copy testing, and technical setup that most businesses miss.
The best Google Ads managers understand that conversion optimization extends beyond the platform itself. They analyze your entire customer journey, recommend landing page improvements, and implement conversion tracking that captures your actual business objectives rather than generic metrics.
Top 6 Google Ads Management Agencies in Perth
6. AgencyNorth – Custom Development Meets Google Ads Excellence
AgencyNorth’s Google Ads strength lies in their ability to create custom landing pages and conversion funnels that outperform generic templates. While many agencies manage your campaigns on existing websites, AgencyNorth builds conversion-optimized pages specifically designed to maximize your Google Ads performance.
Their management approach integrates branding considerations with conversion optimization, ensuring your Google Ads campaigns maintain brand consistency while achieving superior ROAS. This is particularly valuable for businesses where brand positioning influences conversion rates and customer lifetime value.
Management Fee Range: $1,200-$2,500 monthly (estimated based on full-service approach) ROAS Strength: Custom development creates higher-converting landing experiences Best For: Businesses needing brand-aligned campaigns with custom conversion optimization
5. Perth Digital Edge – International Google Ads Specialists
For Perth businesses targeting international markets, Perth Digital Edge provides Google Ads expertise that goes far beyond basic geographic targeting. They understand the complexities of international campaigns: currency considerations, cultural ad copy variations, and timezone optimization that affects quality scores and conversion rates.
Their video advertising integration adds another dimension to Google Ads performance, particularly valuable for businesses in competitive markets where visual content drives higher engagement and conversion rates.
Management Fee Range: $1,500-$3,000 monthly (estimated for international complexity) ROAS Strength: Multi-market campaign optimization and video integration Best For: Perth companies expanding internationally through Google Ads
4. Lilo Digital Marketing – ROI-Focused Campaign Management
Lilo’s Google Ads approach prioritizes measurable business growth over impressive-looking reports. Their campaign management focuses on the metrics that actually impact your bottom line: cost per acquisition, customer lifetime value, and return on ad spend rather than vanity metrics.
Their systematic approach to Google Ads optimization includes regular bid adjustments, negative keyword refinement, and conversion tracking that captures your specific business objectives. This practical approach appeals to business owners who want straightforward performance improvement without unnecessary complexity.
Management Fee Range: $800-$1,800 monthly (growth-focused pricing) ROAS Strength: Bottom-line focused optimization and systematic testing Best For: Businesses prioritizing clear ROI measurement from Google Ads
3. Bud Agency – Scientific Google Ads Optimization
Bud Agency treats Google Ads management like a science experiment where every variable can be tested, measured, and optimized. Their approach to campaign management involves systematic A/B testing of ad copy, landing pages, bidding strategies, and audience targeting to continuously improve performance.
Their multi-channel expertise means they understand how Google Ads performance integrates with SEO, social media, and email marketing to create comprehensive customer acquisition strategies. This holistic approach often leads to better overall ROAS because they optimize for customer journey rather than individual channel performance.
Management Fee Range: $1,000-$2,200 monthly (comprehensive testing approach) ROAS Strength: Systematic optimization and multi-channel integration Best For: Companies wanting comprehensive testing and optimization
2. The Jam Jar – Creative Excellence Meets Performance
The Jam Jar balances creative sophistication with rigorous performance measurement in their Google Ads management. Their campaigns maintain brand integrity while achieving strong conversion rates through creative testing methodologies that many performance-focused agencies overlook.
Their results-driven creative approach means they’re constantly measuring how creative decisions impact business outcomes. This creates campaigns that both represent your brand effectively and deliver measurable ROAS improvement.
Management Fee Range: $1,200-$2,800 monthly (creative + performance pricing) ROAS Strength: Creative testing combined with conversion optimization Best For: Brands requiring creative excellence with strong performance
1. Pitch Black – Small Business Google Ads Specialists
Pitch Black has specialized in Google Ads management for small Perth businesses, understanding the unique constraints and opportunities that smaller companies face. Their management approach focuses on cost-effective strategies that deliver measurable returns within typical small business budgets.
Their small business specialization means they understand how to compete against larger companies with bigger Google Ads budgets through strategic keyword selection, local targeting optimization, and conversion rate improvement that maximizes limited ad spend.
Management Fee Range: $400-$1,100 monthly (small business focused) ROAS Strength: Cost-effective optimization for limited budgets Best For: Small businesses needing professional Google Ads management
Google Ads Management Fee Analysis
What Your Management Fees Should Include
Professional Google Ads management at $800-$2,000 monthly should include:
- Campaign Setup & Structure: Proper account architecture, conversion tracking, and quality score optimization
- Keyword Management: Regular keyword research, negative keyword lists, and bid optimization
- Ad Copy Testing: Systematic A/B testing of headlines, descriptions, and extensions
- Landing Page Recommendations: Conversion optimization suggestions and implementation support
- Performance Reporting: Transparent reporting focused on ROAS and business metrics
- Ongoing Optimization: Regular campaign adjustments based on performance data
Fee Structure Red Flags
Avoid agencies that:
- Charge percentage fees on ad spend (creates wrong incentives)
- Require long-term contracts without performance guarantees
- Don’t provide transparent reporting on your actual ROAS
- Bundle Google Ads with services you don’t need
- Promise unrealistic results in unrealistic timeframes
ROAS Benchmarks and Expectations
Industry Performance Standards
Recent data shows conversion rates have decreased across many industries, making professional management even more critical for maintaining competitive performance. Top agencies achieve above-average performance through:
- Search Campaign Optimization: Targeting conversion rates above the 3.75% industry average
- Display Campaign Excellence: Exceeding the 0.59% average conversion rate for display ads
- ROAS Improvement: Systematic optimization that improves return on ad spend over time
What Good ROAS Looks Like
While Google suggests an 8:1 return, realistic ROAS expectations depend on your industry, average order value, and customer lifetime value. Professional agencies should provide ROAS targets based on your specific business metrics rather than generic industry claims.
Conversion Rate Optimization Strategies
Technical Setup Requirements
Superior Google Ads performance requires proper technical foundation:
- Conversion Tracking: Accurate measurement of your actual business objectives
- Quality Score Optimization: Technical factors that reduce cost per click
- Landing Page Speed: Site performance that affects both quality scores and conversion rates
- Mobile Optimization: Responsive design that converts across all devices
Ongoing Optimization Processes
The best agencies continuously optimize through:
- Ad Copy Testing: Regular A/B testing of headlines, descriptions, and calls-to-action
- Audience Refinement: Ongoing analysis of highest-converting customer segments
- Bid Strategy Optimization: Regular adjustment of automated and manual bidding
- Negative Keyword Management: Continuous refinement to eliminate wasteful spending
Making Your Agency Decision
Assessing Your Google Ads Needs
Consider these factors when choosing an agency:
- Budget Size: Ensure the agency has experience with your spending level
- Industry Expertise: Look for relevant experience in your specific market
- Growth Objectives: Match agency strengths with your business goals
- Technical Requirements: Consider whether you need custom development or standard optimization
Questions for Potential Agencies
- What’s your average client ROAS improvement in the first 6 months?
- How do you structure management fees, and what exactly is included?
- Can you provide case studies from similar businesses in Perth?
- What’s your approach to conversion rate optimization?
- How often do you optimize campaigns, and what does reporting look like?
Contract Considerations
Look for:
- Performance Guarantees: Clear expectations for ROAS improvement
- Transparent Reporting: Regular access to campaign performance data
- Reasonable Contract Terms: Avoid unnecessarily long commitments
- Clear Fee Structure: Understanding exactly what you’re paying for
The Perth Advantage in Google Ads Management
Perth’s Google Ads management landscape offers several advantages over eastern states agencies:
- Local Market Understanding: Perth-specific customer behavior and seasonal patterns
- Personalized Service: Direct access to senior team members rather than junior account managers
- Competitive Pricing: Superior value compared to Sydney or Melbourne agency premiums
- Proven Track Record: Agencies tested through economic cycles and algorithm changes
The agencies listed above represent proven expertise that rivals anything available nationally, often with better service and more reasonable management fees.
Your Next Steps
Professional Google Ads management becomes worthwhile when it consistently delivers ROAS improvement that exceeds the management fees. With management fees ranging from $800 to $2,000 monthly, your choice should be based on which agency best understands your business objectives and has proven experience improving ROAS for similar companies.
The right Google Ads agency will feel less like an expense and more like an investment that pays for itself through improved campaign performance. Start with agencies that specialize in your business type and budget range, then evaluate their approach to the specific metrics that matter most to your growth objectives.
Your Google Ads success ultimately depends on choosing an agency that treats your ROAS improvement as seriously as you do, with transparent reporting and optimization strategies that turn advertising spend into measurable business growth.